Behavioral Targeting: Get to the Right Inbox

  • Increase conversion by mailing based on continually updated behavioral profiles
  • Protect your brand by targeting people who have demonstrated an interest in your message
  • Generate real-time marketing intelligence by tracking website interactions

When does marketing work?  When it matters to you.

True Influence™’s email prospecting platform includes our best-in-class behavioral targeting engine, which chooses email offers for each prospect based on how he or she responded to similar offers in the past.

Not only will you increase conversion by sending to the right people at the right time, you will avoid damaging your brand by sending promotions to people who weren’t interested in previous campaigns.

Our global database includes millions of people, each with a behavioral profile that is continually updated over many interactions.  We use these profiles to generate a customized mailing list for your campaign that consists of those people who are most likely to respond to your offer.

The True Influence™ database includes the following key dimensions:

  • Behavioral: interests and web behavior
  • Demographic: job title, company, industry, race, age, income, sex, employment, education, home ownership and much more
  • Geographic: country, state, metro area and zip code
  • Retargeting: flag visitors to your site based on what they did on their last visit, then retarget them when they return

Our database evolves automatically with each new mailing, so your profiles are always up to date.  And you can add or suppress external or offline data to enrich your profiles further.